Black Magic Woman Advertisement, 1941 The "Black Magic Woman" advertisement refers to a marketing campaign that appeared in 1941. The campaign, which has been associated with various products over the years, initially promoted a line of cosmetics designed for African American women. The phrase "Black Magic" became synonymous with beauty and glamour for many black women during this era. The original advertisement, created by Max Factor, featured Dorothy Dandridge, an African American actress known for her beauty and style. The campaign was significant as it aimed to cater specifically to the needs of black women, who had previously been underserved by the cosmetics industry. Over time, the phrase "Black Magic" has been used in connection with various other products, including hair care products and fashion lines. Despite its changing associations, the slogan retains its original connotations of empowerment and glamour for many African American women.